Protecting Our Freedom of Thought with Nita Farahany

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1. Where does persuasion end and manipulation begin? We need to define a new kind of commons in order to “reset the terms of service” - both philosophically and legally. Nita shares the notion of freedom of action, an update to the concept of free will. There’s no individual choice when it comes to technology; our existence becomes obsolete if we don’t assimilate it into our lives.
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2. We’re already seeing neurotech that is more invasive than we realize. Several factors have converged over the last few years to make these advances possible. Sensors have gotten cheaper and smaller, and now fit into multifunctional devices like watches, earbuds, and headphones. We’ve moved beyond niche applications - like meditation or neurofeedback for therapeutic purposes - to using our brain activity as a way to be able to replace peripheral devices like a mouse or a keyboard. The growth of augmented reality (AR) and virtual reality (VR) and the investments into those spaces plays a role as well. It’s disturbing to imagine the potential misuse from companies, authoritarian regimes, and law enforcement agencies.
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3. There’s a familiar problem with the business model. Whether they’ll admit it or not, some tech companies have long held the approach to the brain to be: how can we exploit and addict it? When those same companies gain new capabilities through the acquisitions they make, like Elon Musk’s Neuralink, it paints a troubling picture.
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4. All of this has led to stark asymmetries of power. When you put on a clunky helmet, or if you're in an FMRI machine, you have actively consented to a process. But when the sensors become invisible, you may not be thinking about how much private data is actually being generated. And if that data is stored, it can be mined later on and probed for so much more. There used to be five domains of warfare (land, sea, air, space, and information), and Nita suggests the human brain may be the sixth.
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5. There are benefits offered by wearable neurotech, but we need to implement a reframing of cognitive liberty. The ability to track things like stress, attention span, cognitive fitness levels, and depression will allow us to intervene more quickly and usher in a new era of advances. Nonetheless, a reset is needed, and Nita shares the five dimensions to consider for this reframing: international, national (context-specific), research design, commercial design, and individual awareness to protect against manipulation.

The Battle for Your Brain: Defending the Right to Think Freely in the Age of Neurotechnology by Nita Farahany

The Battle for Your Brain offers a path forward to navigate the complex dilemmas that will fundamentally impact our freedom to understand, shape, and define ourselves

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Computer Program Reveals What Neurons in the Visual Cortex Prefer to Look At

A study of macaque monkeys at Harvard generated valuable clues based on an artificial intelligence system that can reliably determine what neurons in the brain’s visual cortex prefer to see

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Understanding Media: The Extensions of Man by Marshall McLuhan

An influential work by a fixture in media discourse