If You Want to Understand What Needs to Change
The AI Roadmap
The AI Roadmap lays out what needs to happen – Seven principles with the specific laws, product design standards, and cultural normals that need to be acted on now.
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The AI Doc: Or How I Became an Apocaloptimist
![THE AI DOC: OR HOW I BECAME AN APOCALOPTIMIST - Official Trailer [HD] - Only In Theaters March 27](https://i.ytimg.com/vi/xkPbV3IRe4Y/hqdefault.jpg)
In theaters in the US starting March 27
Watched the AI doc already? Asking yourself: what now?
The film ends. The questions don't.
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The decisions being made about AI right now will shape the next centuries. Join the journey to get a seat at the table.
The 7 Principles
The journey and the roadmap both start here. Seven principles with policy, tech design and new norms ready to be implemented by those who can. Ready to be demanded by all of us.
AI should be built safely and transparently
If AI companies are building products, those products require testing — before they reach billions of people. The burden of proof belongs to the builder, not the public.
AI companies owe a duty of care to the public
Pharmaceutical companies can't skip safety trials. Car manufacturers can't ignore recalls. AI companies must be held to the same standards of accountability and liability as every other industry — no exceptions.
AI design should center human well-being
When AI is designed to seem human — to build trust, capture attention, or manufacture connection — that is manipulation, not innovation. AI must not be designed to mimic humanity.
AI should not automate away meaningful work and human dignity
AI should make humanity more capable, not make human skill and labor worthless. The productivity gains AI creates belong to all of us — not just the companies building it.
AI innovation should not come at the expense of our rights and freedom
Your data, your attention, and your behavior are not raw materials to be extracted and sold. AI must be designed to serve the people using it — not harvest them.
AI should have internationally agreed-upon limits
Without agreed limits across nations, AI can be weaponized to surveil, manipulate, and destabilize at a scale the world has never seen. Governments must coordinate now — before those lines are crossed.
AI power should be balanced in society
The people most affected by AI have had almost no voice in how it is built or governed. The future AI shapes must be decided by all of us — not a handful of companies or governments.
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